Marketing News

Erborian, Extime Support Centella Redness Skincare Launch with Activation at Paris Airports

The collaboration spanned 15 Extime Duty Free doors across Paris-Charles de Gaulle and Paris-Orly airports with a 360-degree campaign.

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By: Lianna Albrizio

Associate Editor

K-pop performances take place on Saturdays throughout February in select stores, offering a dynamic nod to Erborian’s Korean roots and bringing a dose of culture and festive spirit to the airport environment.

L’Occitane Group Travel Retail joined forces with Extime Duty Free Paris and Extime JCDecaux Airport to launch a high-impact activation in support of the Travel Retail avant-premiere of Erborian’s new Centella Redness skincare range. It launched on Feb. 1. The collaboration spanned 15 Extime Duty Free doors across Paris-Charles de Gaulle and Paris-Orly airports with a 360-degree campaign, which ran from Jan. 6 to Feb. 23. Skincare Storytelling The initiative represents the first time Er...

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